Video has become one of the fastest-growing and most important tools for marketing. Customers are consuming more video content than ever before and consumption is expected to continue increasing in the near future.
(1.) In 2019, video was the #1 form of media used in content strategy, overtaking blogs and infographics. (HubSpot)
This applies to brands of all sizes and markets.
“The availability of, and demand for high-quality video content across screens—from OTT to mobile and everywhere in between—is breaking down traditional silos between TV and digital video,” said Eric John, Deputy Director, IAB Digital Video Center of Excellence. (IAB)
There is a reason it is so popular, it works! It is especially helpful for businesses with more limited budgets such as companies within the pet industry. It's especially surprising that in this day age there are still a good number of businesses that completely bypass this essential marketing form in favor of campaigns that lack measurement and clear ROI.
(2.) Adding a video on your landing page will result in an 80% increase in conversion. (Social Media Today)
Google loves video content and your marketing campaign will get a nice little boost using this Search Engine Optimization (SEO) technique.
Since video marketing is becoming increasingly essential, there is a need for smart videos that provide value and have a unique appeal. (MarTech Advisor)
Video helps encourage visitors to stick around longer once they ARE there and then to spend more time engaging with your brand. TRANSLATION = MORE SALES!
(3.) Video ads were the #1-way consumers discovered a brand they later purchased from. (Animoto)
Video ads can be hosted in a variety of settings, but it's a great and simple way to introduce your brand to a wide audience.
Video is quickly becoming the way consumers are discovering products that they’ll ultimately purchase: Research has found that 60% of people said they’re likely to watch videos about the products they’re interested in, and the two most popular places where consumers say they typically see products online that they end up purchasing are in an article or recommendation on a news website or blog, and social media ads. Using these insights, brands can build marketing strategies to incorporate video into their social media strategies. Some solutions include purchasing custom-made content or ad space in videos hosted on websites that are frequented by their target audience, which tailor marketing efforts to reach consumers where they’re already spending time online. (MarTech Advisor)
It's important that brands create videos that help them reach new customers, educate them, and convert them into sales. Video is no longer a nice-to-have, but rather is an expected piece of an online retail listing and is now an essential part of any winning marketing strategy.