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Strategy & Insights: Up Close

Writer's pictureAmy Tokic

Strike a pose: Want to get your pooch into dog modeling?



Your dog is already a star in your life, but what if they could also shine on-screen? The dog modeling industry is extensive and diverse, with commercial directors and product marketers always looking for the next standout pup. So, where do you start? How can you get your dog noticed and prepared for the spotlight? We'll guide you through the steps to model your pet, including building a portfolio, growing a following, and securing an agent along with your first job. 


What’s your dog’s personality?


Whether aiming to boost your dog's Instagram presence or get them cast in a commercial, the first step is identifying your dog's unique personality. Understanding what makes your pet special in a way that can be commercially appealing is crucial.

Each dog breed possesses unique traits that distinguish them. For example, a dainty poodle and a sturdy bulldog are likely to be better suited for different types of projects, based on their breed-specific characteristics.


To discover your dog's unique voice and personality, consider their breed, size, quirks, and habits that make them stand out. If your dog has a unique sitting position or an unusual way of jumping, those traits could be a great starting point.


Furthermore, it would help if you focused on grooming and training your pet. Professional dog models are sharp and quick to follow commands, and they excel in front of the camera. So, think about the skills that could land your dog a commercial gig and start developing those in your pet. 



Professional headshots


If you want your dog to be hired for a modeling gig or get enrolled in a campaign, you need several professional headshots of them. These headshots will help you build an appealing dog modeling portfolio and market your pet. 


When clicking those pictures, ensure you have a professional camera and a well-lit setup ready. Random snaps from your smartphone won’t get the job done. Also, try to take multiple pictures of your dog in different poses, showcasing different emotions and from various angles. The more diverse the headshots are, the better! 


Your dog needs a resume


Professional dog models need resumes to apply for films, photoshoots, or other gigs.


Your dog's resume is not just a document; it's a critical tool that helps agents or casting directors understand your dog's skills and make informed decisions about hiring your pet. Treat it with the same importance as your own resume.


An ideal dog resume should include the following:


  • Past modeling or acting experience

  • Your dog's skills

  • Professional training received

  • Any unique abilities or talents

  • Certificates, awards, or other recognitions


Build a social media profile


Getting a dog modeling job takes work; it requires a lot of time and patience. Instead of waiting passively, you can take proactive steps to build your dog's social media presence and start networking.


Begin by creating profiles for your dog on platforms like Instagram, TikTok and other pet-focused websites. These platforms are for sharing and connecting with a community of pet lovers who can offer support and advice. Share photos, videos, and engaging content to attract attention. As your follower count grows, opportunities will start to arise.


Your objective should be to promote your dog's profile as widely as possible. Turning your pet into a social media star will attract collaborations and job offers.


Audition time!


Once your dog has an impressive resume and captivating headshots, the next crucial step is to go to auditions.


To transform your dog into a modeling sensation, you need to do more than post photos on Instagram. It would help if you caught the eye of brands and secured collaborations. Partnering with top pet brands can significantly boost your dog's modeling career.


Enlisting the help of an agent or a dog modeling agency can be a strategic move. They can guide you to the most suitable auditions and gigs for your pet. Also, don't overlook the value of online dog modeling campaigns and contests. They can be a great way to enhance your dog's resume and gain valuable exposure.


How much do dogs get paid for modeling?


As of July 5, 2024, the average hourly wage for a Dog Model in the United States stands at $45.71.


According to ZipRecruiter, hourly wages for Dog Models can range from as low as $10.10 to as high as $142.55. Most Dog Model wages fall between $14.90 (25th percentile) and $72.12 (75th percentile) across the US. This significant pay range indicates that there are numerous opportunities for advancement and increased earnings based on factors such as skill level, location and years of experience.


Recent job listings on ZipRecruiter show that the dog model job market is particularly active in Chicago. In this region, Dog Models earn an average of $47 per hour, which is higher than the national average hourly wage of $45.71.


Did you know that we love working with pets? In fact, we have meticulously built an extensive database with a wide variety of pets and breeds, a testament to our commitment to diversity and inclusivity. We can’t wait to see who we meet on our next project.

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