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Seeking to grow their market share during the pandemic, The Missing Link asked ReelPaws to develop a clever, creative campaign that stood out and differentiated the chews from Greenies.


ReelPaws developed messaging directly targeting Greenies’ consumers as well as new pandemic pet parents across the country. As a result, the ads outperformed industry benchmarks on Amazon.

Our Role:

eCommerence Design

Product Photography

Video Production

Digital Content Creation

Connected TV

Digital Advertising

To promote Smartmouth Dental Chews, ReelPaws designed a campaign that re-positioned Smartmouth Dental Chews as the "Super Hero" of dental chews.



ReelPaws designed PDP and eCommerce assets that continued the brand story. Viewers of the TV ad would instantly recognize the campaign visuals, enhancing brand recall.
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