About ReelPaws
The Agency Behind Today's Fastest-Growing Pet Brands
The Premier Partner for Pet Marketing & Brand Growth
​ReelPaws is an award-winning, full-service pet marketing agency where bold strategy and deep industry expertise meet. Under the daily leadership of Founder and Head of Creative Strategy, Andrea Fischetti, we serve as the strategic engine for the industry’s most exciting brands. We partner with ambitious, privately owned startups, venture-backed innovators, and iconic global names to turn visionary ideas into category leaders. We don’t just create content; we build the comprehensive brand ecosystems that define the future of the companion animal space.
Our Story: 15 Years of Category Leadership
Founded in 2012, ReelPaws was established to bridge the gap between high-level pet marketing strategy and specialized technical expertise. We cater to growing startups and established corporations that need more than just a creative vendor, they need a partner that understands the high-stakes reality of the $100B+ pet market. Today, we are a global benchmark for brand development, product innovation, and national-scale retail launches.
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Elite Strategy Meets World-Class Production
Headquartered in our Chicago production studio, ReelPaws provides seamless, concept-to-execution capabilities. By integrating world-class commercial photography and cinematic video with deep-bench strategic consulting, including recipe formulation, manufacturing, and distribution, we eliminate the friction between agency vision and market reality.
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Unparalleled Assets & Global Reach
Our clients enjoy a unique competitive advantage: access to the largest animal casting database in the world. Our reach extends across domestic and international markets, where we partner with major trade associations and household names to transform emerging pet food and treat brands into national standouts.
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We are the partner for brands that refuse to settle for average. Together, we build the brands that lead.
Built by Experts. Led by Passion
At ReelPaws, we operate as an extension of your own brand. Scaling a pet company requires more than just creativity; it requires a deep, technical understanding of the companion animal market. Our team is a multidisciplinary collective of strategists, creators, and industry experts dedicated to your growth.
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We’ve spent 15 years intentionally assembling the specialized talent required to bridge the gap between visionary strategy and flawless execution. From animal casting experts to R&D consultants, meet the experts driving today's fastest-growing pet brands.
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The Collective Advantage: Our team brings a combined 50+ years of pet industry marketing experience across retail, manufacturing, and digital media.
Andrea Fischetti
Founder & Head of Creative Strategy
Lexi Saldana
Social & Digital Marketing Coordinator
Trevor Betts
Digital Art Director
Thomas Clippard
Videographer
Michelle Daniel
Associate Creative Director
Nate Mueller
Creative Director
Lydia Tallarini
Analytics & Research
Sarah Swenson
Art Director
Ryan Castle
Dir. Finance & Client Operations
Alexander Mechlin
Growth Marketing & Media Specialist
Anders Gustafson
Photographer
Ava Porter
Account Coordinator
Why Choose ReelPaws
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15+ Years of Specialized Expertise: A decade and a half of exclusive focus on the pet industry, navigating every trend and regulatory shift.
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500 Brands Scaled: From venture-funded launches to national retail dominance and global expansion.
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End-to-End Vertical Integration: The only agency combining pet marketing strategy with in-house manufacturing consulting and world-class commercial production.
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Global Talent Access: Exclusive access to the world’s largest database of trained animal talent and pet-specific influencers.
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High-Performance Results: Specialized in managing $10,000+ monthly budgets to deliver measurable ROI and long-term brand equity.
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Strategic Continuity: Our senior leadership team, guided by Andrea Fischetti, ensures that the high-level vision established at kickoff is flawlessly maintained across every phase of production.
The Future of Your Brand Starts Here.
Ready to move beyond average marketing and build a category-leading ecosystem? Let’s discuss your vision and architect the strategy that will take your brand to the next level.
