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Strategy & Insights: Up Close

How To Find Blog Topics To Write About

Deciding what to write on your pet business blog can be challenging. You need to understand what kind of content will entice your readers. We understand your predicament because we face it, too. Often, we spend more time brainstorming about the topic than writing about it. Let's talk about an efficient method for choosing blog topics. This will attract more visitors to your site, educate your existing and potential customers, and address their questions.

Follow popular pet blogs

Do a Google search for leading pet blogs and identify the most popular ones. Remember to save these for frequent reference. It's important to respect other blogs' intellectual property and avoid copying their content. However, you can use successful blogs as a model and their topics as a source of inspiration.

Browse through numerous posts from these blogs and see if any of their subjects ignite fresh ideas. Develop some unique topics, and consider creating content that offers a novel perspective on previously discussed themes.

Do keyword research

There exist several methods to accomplish this. Initially, you can utilize a tool specifically designed for keyword research.

Alternatively, input your keyword into Google's search bar and observe the autofill suggestions. Conducting keyword research to generate blog post topics is an excellent strategy because it lets you discover actual Google search queries. These represent the issues that people are consistently researching and seeking answers to, and you now have the opportunity to provide these answers.

Send out a customer survey

Understanding your audience's needs is critical for your business. They are likely interested in learning more about your industry, offerings, organization, and how to utilize your products or services most effectively. Thus, identifying their interests is crucial.

A customer survey is one of the most effective methods to gain direct insight from your audience. Aim to keep your survey concise, with about five to 10 pertinent questions providing you with the required information. Opt for multiple-choice questions to simplify the process for your customers. To encourage participation, consider offering a reward for completing the survey. Ask questions about their curiosities related to your business, product, or service. Inquire about their preferred product or service and what content they want to see from you.

Discovering topics through online forums

Internet forums can be a rich source of blog post ideas, as they provide a glimpse into the real-world problems and concerns people are grappling with.

These online discussion platforms bring together individuals who wish to exchange ideas and discuss issues they are facing. To get started, search your preferred search engine for "[your niche] + forums."

Upon entering a forum, you'll find a myriad of ongoing discussions. However, the real excitement begins when you don't limit yourself to the first forum you find. Dive deeper into more specific topics related to your blog's niche, and you may discover new forums and fresh ideas that will inspire your next blog post.

Large-scale forums like Reddit and Quora are also great places to gather blog topics. Often referred to as "monster" forums, they offer an extensive insight into what matters to your target audience. You can tap into many potential blog topics by thoroughly reading relevant posts and the ensuing comments.

Before you delve into researching blog topics or creating blog posts, remember one crucial thing: Understanding your audience is paramount. You need to be intimately familiar with their aspirations, desires, concerns, and challenges. The more you know, the better equipped you are to provide content that resonates with them. Remember, your blog is not about you; it's about them.

Even exceptional blog content won't matter if it doesn't address what your readers want to know. The value you provide must align with what they care about. Prioritize offering content that is meaningful and valuable to your audience.

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