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Strategy & Insights: Up Close

Writer's pictureAmy Tokic

4 quick tips on how to grow your YouTube channel



Why should you be concerned about making your presence known on YouTube? Well, YouTube ranks as the second most-visited website globally. Given that people spend up to six hours a day watching videos, it's clear that to distinguish yourself on YouTube, you must utilize a wide array of promotional strategies. Let’s talk about a few things you can do today to boost your YouTube channel.


Why are views important on YouTube?


Views play a crucial role in influencing the YouTube algorithm. Increased views can lead to your video being recommended to a larger audience. Additionally, views are integral to monetizing your YouTube content, essential for achieving a return on investment and boosting revenue.


Moreover, views are vital for enhancing awareness and fostering brand affinity on YouTube. Although it may take time to reach your desired viewership, engaging with top-of-funnel prospects is essential for long-term success.


Optimize your videos for visibility


Consider this: YouTube videos appear in 70% of the top 100 Google search results.

YouTube is the second-largest search engine globally. People search for solutions and products on Google, and they do the same on YouTube.


Treat your YouTube videos like any other content that needs optimization with keywords, tags, and other SEO elements.


To improve your chances of appearing in search results, follow these YouTube SEO best practices:


  • Titles and descriptions: Incorporate target keywords in your video titles and descriptions.

  • Mention keywords in your video: Verbally include your target keywords to help YouTube understand its content better.

  • Engagement: YouTube factors in engagement metrics (likes, comments, views) to determine search rankings.

  • Categories: Utilize categories to assist YouTube in identifying the appropriate audience for your videos.

  • Tags: Alongside categories, use tags to provide YouTube with additional context about your content. You can use numerous tags, so include as many relevant ones as possible.


Similar to website SEO, avoid keyword stuffing. Use keywords naturally and contextually.


Engage with the YouTube community


Though YouTube might not be your first thought when it comes to social networks, it undeniably houses a vibrant community where users interact through content, profiles, “likes,” and comments.


Any interaction with your viewers is a positive signal to YouTube. Beyond that, engaging with your subscribers strengthens your bond with them. A simple “like” on a comment or pinning a noteworthy comment as a personal message to your subscribers only takes a few seconds.


Just like you would respond to comments and engage with followers on other social networks, YouTube is no different.


Embed YouTube videos on your blog posts


Embedding YouTube videos can significantly enhance the promotion of your channel, even outside of YouTube itself.


For instance, video content has been shown to boost conversion rates and reduce bounce rates on websites. If you aim to keep visitors on a product page or blog post for a longer time, consider embedding a video.


Collaborate with other creators


One effective strategy that many prominent YouTube personalities have employed to expand their audience is collaborating with other users. Each collaboration introduces you to a new set of viewers. The significant advantage is that these new viewers are more inclined to subscribe to your channel because you're partnering with a content creator they already know, like and trust.


The success of a YouTube collaboration hinges on finding the right partner. You should aim to collaborate with content creators who share similar interests and passions as your brand, ensuring that your video feels genuine and authentic.

Still a little uncertain about where to start on your YouTube channel? Let us help - we’d be happy to help you out. Just send us an email to get started. 



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