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Strategy & Insights: Up Close

6 Things Your Pet Brand Is Doing Wrong On Instagram

With over 1 billion active monthly users, Instagram is a powerful platform for pet brands to connect with their target demographics. However, navigating through the fourth-largest mobile app can be a minefield, and it's not uncommon for brands to commit blunders in the public eye. To help you avoid these pitfalls, we've compiled a list of the top six mistakes businesses often make on Instagram.

Publishing low-quality visuals

Instagram thrives on visual content. Hiring top-tier photographers or investing in high-end equipment for your posts is unnecessary, but it's crucial to be considerate about the visuals you share.

Strive for images that are not just attractive but also intriguing or well-arranged.

Consider aspects like lighting, a neutral backdrop, and the overall composition of your visuals.

The pitfalls of buying likes or followers

Social media, especially platforms like Instagram, value authenticity above all else.

While purchasing likes or followers on Instagram may boost your numbers, it will not enhance the quality of your audience. This practice can undermine the trust of your genuine followers and those who comment on your posts.

We strongly advise against paying for automated comments. They can make your brand appear robotic rather than personable, thus deterring user engagement. Additionally, they rob you of the chance to genuinely interact with your target demographic.

Instead, aim for a strategy emphasizing engaging content and meaningful connections with other users.

The importance of quality content

Remember, all content isn't made the same.

Allowing the quality of your content to decline can lead to publishing posts that could be more interesting, spammy, or irrelevant. This needs to be corrected.

Remember, it's not just about posting; it's about engaging your audience. Always ensure that your content is captivating, educational, or entertaining. If it meets these criteria, your target audience will be more inclined to engage with it. What matters to your audience?

Maintaining a personal touch

Remember that you're still human even though you're embodying and advocating for your brand. It's a common pitfall for brands to become overly formal.

Reflect on your brand's voice and consider how it should interact and communicate with your target audience on Instagram.

The absence of an Instagram approach

The concept of an Instagram approach encompasses more than just the actions you intend to take. It involves defining your Instagram objectives and formulating the steps to accomplish them.

Regardless of what your objectives might be, it is highly challenging to attain them without a concrete plan. This absence of a plan or approach constitutes a significant misstep on Instagram.

Consistency is vital when it comes to branding. It is crucial to identify the colors, aesthetics, and tone that best represent your brand. Any discrepancy in these visual elements can be seen as a blunder.

Consider all your Instagram images collectively, as presented on your profile. Do they exhibit a consistent style and tone?

While some variations are permissible, it's important that your followers can instantly recognize your content in their feed based on its visual consistency.

Incorporate a consistent visual presentation into your Instagram strategy. It could be as straightforward as creating a style guide.

If you haven’t got the time for Instagram but understand its value to your pet business, we can help. Let us manage your Insta account! We’d love to help you with the right visual to get your pet brand noticed for all the right reasons.

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