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Strategy & Insights: Up Close

Beyond Cute Dog Pics: Working with an Agency to Strengthen Your Brand and Sales


The pet industry is a wonderful, wild, place.

It’s also a massive industry with heavy competition for consumers’ attention– and their dollars. How effectively you spend your budget for advertising to get their eyes on your (awesome) product is critical to your company’s success. Utilizing an advertising or marketing agency with pet expertise can make all the difference in achieving your goals. With their help, you can stretch your resources and know that your ad campaigns are running efficiently and effectively, allowing you to maximize your spending.


Is it time to consider working with a pet-focused agency? Agencies offer various services that can benefit your brand, from marketing strategies and social media management to graphic design to website development. Let’s take a closer look at what it means to work with an agency.


Specialized agencies in the pet industry possess an in-depth understanding of the market and consumer behavior. Their extensive research into pet owners’ preferences, habits, and pain points over the years is a valuable asset. By partnering with such an agency, you can leverage their expertise, gaining a significant edge over your competitors without the need to start from scratch in market research.


Access to a Wide Range of Services


Working with an agency gives you access to a range of services that you would otherwise have to hire multiple freelancers or employees for branding, product development, packaging design, product photography, website design, social media management, animal talent casting, and influencer marketing. This means you can have a one-stop shop for all your branding and marketing needs without having to work with multiple vendors or in-house teams.


Saves Time and Money


Running a pet brand is time-consuming and often requires a lot of human resources. Hiring an agency frees up your time so you can focus on other aspects of your business. One study found that over a three-year term, ad spend ROI averaged 324% (Thinkbox). Agencies have a team of experts who work together to ensure that your brand’s vision, message, and goals are aligned across all marketing channels. This streamlines the branding process and maximizes your ROI.


Ability to Scale


Working with an agency that offers a close and collaborative partnership is essential for success. Smaller agencies are often more agile and responsive, able to turn projects around more quickly than larger organizations. This agility also allows them to swiftly adapt marketing strategies, adjusting as needed to drive positive results.


As your pet brand grows, you need a team to keep up with the demands and constantly innovate. A pet-focused agency can quickly adapt to your needs and help you scale your marketing efforts without adding the overhead of hiring and training new employees. They have a team of experts with different skill sets that can help grow your brand’s reach and maintain consistency across all marketing channels.


Up-to-the-Minute Strategy Insights


Forgive us for stating the obvious, but technology trends are moving so fast right now it can give you whiplash. What’s trending on TikTok this week? What performs best on Instagram vs Facebook vs TikTok? Should you make a polished pre-roll or invest in some UGC? Is using what a chatbot wrote for you in an ad even legal? You’ve got burning questions; your agency has answers. In the pet industry and beyond, a specialized agency will help develop tailored messaging, visuals, and a media plan for your marketing campaigns that fit your unique objectives and resonate with your specific market.


Creative and Content Direction


Of course, money and strategy aren’t much help without engaging content. Designers and writers are the agency's lifeblood, and using their expertise gets you a larger team for less money than you’d spend bringing creative in-house. In addition to crafting targeted campaigns, an agency should have strong creative and content direction. This includes everything from designing eye-catching visuals and witty headlines to developing engaging stories that appeal to your audience and promote your pet brand.


Objectivity and Fresh Perspectives:


Sometimes, having an objective perspective on your product or service can be challenging. An agency can provide an outsider’s perspective and bring new ideas and fresh insights. They can help identify areas for improvement and develop new strategies to stay ahead of the competition.


TL;DR


Working with a pet-focused agency can benefit your brand in many ways. It provides a team of experts, industry insights and knowledge, and access to various services. Additionally, it saves you time and money, allows you to scale, and brings new ideas and insights. If you’re considering improving your pet brand’s marketing efforts, working with an agency is worth considering. Our team of experts at ReelPaws has been working with pet brands for over ten years and can help you create engaging and effective ads and campaigns that deliver results. Contact us today to learn more.



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