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Strategy & Insights: Up Close

How to get more pet parents to visit your blog

Every pet brand aspires to become a cornerstone of the industry, but standing out in the crowded online space can be challenging. With countless writers vying for attention, it's natural to feel overwhelmed.

Boosting your blog's traffic may seem like a magic trick, but it's more scientific than you might think. After years of studying effective strategies for increasing blog readership, we're excited to share the keys to success.

In this article, we'll explain how to boost your blog traffic. These tips are ideal for beginners and beneficial for seasoned bloggers looking to elevate their monthly views.

Focus on your niche

One crucial strategy for increasing blog traffic is to concentrate specifically on your niche. 

The main reason for focusing on your niche is your audience. Visitors want to know what to expect when they visit your blog. If you fail to meet these expectations, they will leave quickly.

Your website’s bounce rate measures the percentage of visitors who view only one page before leaving. Google monitors this along with the average visit duration, which indicates how long visitors stay on your site. These metrics help Google determine whether your blog post meets visitors' search intent.

By honing in on your niche, you can create tailored content that appeals to your audience, thereby reducing your bounce rate and increasing the average session duration.

Write long-form blog posts

Copy and paste the text from these articles into a word counter, then aim to write 15-20% more than them. Longer articles are more likely to be shared, attract backlinks and rank higher on Google.

However, be careful when writing. Many writers interpret "write longer posts" as an excuse to pad their content. If you increase your article length by adding fluff or repetitive information, readers will perceive your content as less valuable.

Instead of simply adding more words, focus on enhancing the value of your article. Seek out new subtopics to include, add relevant examples, or incorporate helpful charts and tables. The objective isn't just to increase your word count - you want to provide more comprehensive and valuable content. Remember, the value draws readers in and keeps them engaged.

Choose better titles

Your article title is the first impression your readers will get, and it can significantly impact whether they choose to read your blog or skip over it on Google.

An ideal article title should be concise and engaging. It needs to pique curiosity and include your primary keyword early on.

If you focus too much on SEO, your title might seem tailored for search engines rather than people. On the other hand, ignoring keywords could make it difficult for Google's algorithms to find and rank your article. The key is to balance appealing to human readers while adhering to SEO best practices.

Incorporate keywords

Keywords are terms and phrases that individuals enter into Google when looking for information on a specific subject. To boost blog traffic, these keywords should be incorporated into your article's title, introductory paragraph, H2 and H3 subheadings, and throughout the content.

When search engines detect these keywords, they will start displaying your post in their search results. However, it's not just about the keywords. User interactions, such as clicks, bounces, and navigation, also play a crucial role. Based on these interactions, search engines will adjust your article's ranking, making it more visible to potential readers.

The challenge of SEO lies in writing content that appeals to both search engines and human readers. A keyword phrase like "best organic hypoallergenic dog food brands USA" can be awkward to integrate naturally into a blog post. You will often have secondary and tertiary keywords to target, such as "best hypoallergenic dog food" or "organic dog food brands."

We want to help pet parents find your content - contact us today and let’s talk about getting started!

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