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Strategy & Insights: Up Close

Top 5 Digital Marketing Trends in 2023

From user-generated content to artificial intelligence applied to day-to-day marketing tasks, these digital marketing trends are shaping the future of 2023.

In today's business world change is constant, and pet brands that want to stay ahead of the game need to be informed of the ongoing marketing trends in order to keep growing and evolving at the pace of the overall market.

In this article, we gather the top five digital marketing trends that will rule in 2023.

1. User-generated content:

Find trusted customers willing to post about your company and products online. Below are a few examples of user-generated content that’ll become more popular in 2023:

  • User-posted videos featuring product demonstrations and reviews are continuing to be popular and effective.

  • Hashtags like the famous #tiktokmademebuyit will help you build an online following and entice people to know your brand offerings and ultimately acquire your products or services.

  • Create customer challenges where customers can be part of a brand experience and potentially win a prize.

Many small businesses are already taking advantage of user-generated content and this will become more important for pet brands that want to stay on top of digital trends in 2023.

2. Short educational videos

The best way to demonstrate your knowledge is by posting a short educational video on your website and social media platforms. Short educational videos have skyrocketed over the last few years thanks to platforms like TikTok and Snapchat. These videos are great ways to reach audiences while creating very short pieces of content. They can also help address positive or negative consumer feedback with quick product demonstrations or solutions.

If you are curious about why video content leads to more significant profits, we recommend you check out this article.

3. Artificial intelligence (AI)

One of the quiet trends in digital marketing over the last few years has been artificial intelligence. AI is being integrated into almost every digital marketing channel. Algorithms determine the social media posts you engage with, the search results you see, and even the ads displayed to you. AI is making marketing smarter, connecting consumers to the exact right products and messages.

But, the power of artificial intelligence applied to marketing does not revolve exclusively around social media algorithms, in fact, its reach extends far to the tools and apps marketers use nowadays on a daily basis to be more productive at work.

4. Social commerce

Research by McKinsey & Company shows that social commerce is on the rise for 2025. Many social media platforms are becoming go-to shopping destinations. Instagram and TikTok have been particularly influential in accelerating the social commerce trend, which is finally becoming a mainstream form of shopping. Brands are leveraging the creator's economy to spread the word about their products and services while integrating their eCommerce platforms with social media channels.

5. Conversational marketing:

It's no coincidence this trend is emerging at a time when many social media platforms are expanding their eCommerce capabilities. For this reason, providing customer service on these platforms will become even more essential. Many companies are using Chatbots to streamline conversational marketing. Bots are made possible by artificial intelligence which helps understand complex requests, personalize responses, and improve interactions over time.

Conversational marketing enables brands to communicate with existing and potential customers in a more personalized and casual way, enabling the customer to go deeper than the traditionally pushed offer they are used to. Mixing this tactic with SMS/MMS for maximum reach and engagement, note that the SMS open rate is 98%, 90% of messages are read within 3 seconds, and you have a uniquely powerful direct connection to your customers. (Forbes, 2021)


Is your pet brand ready to apply these trends to your 2023 marketing strategy?

ReelPaws is here to help you incorporate the most efficient digital marketing tactics so your business can thrive in the online marketplace. Our award-winning marketing agency, brings together top-notch marketing minds, commercial photography & video production capabilities, and pet expertise, all under one roof.

Need some help? Request our services today and improve your social media presence.


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