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Strategy & Insights: Up Close

Why you need evergreen content on your blog

Maintaining a blog on your website can significantly transform your online presence for numerous reasons. It can boost your website's SEO, highlight your expertise and provide a wealth of material that can be repurposed for social media. To raise the bar even further, consider focusing on evergreen content.

What is evergreen content?

Evergreen content remains relevant over time, providing value just as many months after publication as when it was posted. While some details, facts, and statistics might need occasional updates, the overall post should continue to be useful long after it's written.

Why it’s valuable

Evergreen content is invaluable because it remains relevant for months or even years. Unlike timely articles with short lifespans, evergreen content continues to attract visitors to your website over time. This enduring relevance offers numerous opportunities for newsletter opt-ins, feeding your sales funnel, or promoting a community, workshop, or product.

So why write evergreen content? It’s a great way to:

  • Assist others: Creating evergreen content is a wise investment as it continues to benefit your readers long after it's published. The content you release today can positively impact people even a decade later. That's truly remarkable.

  • Generate continuous traffic: Evergreen content should address topics that are consistently searched for. If you can identify a trending topic in your niche, it can be even more effective.

  • Share consistently: Evergreen content can be shared multiple times on social media. For instance, a new camera review might be shareable for a few months before losing relevance, but a timeless blog post can be shared for years.

  • Repurpose effectively: Evergreen content can be transformed into different formats. If a piece of evergreen content is performing well, consider repurposing it into other mediums.

  • Earn backlinks: Evergreen content is often the type that other bloggers will link to, helping to drive traffic from their readers and improve your search engine rankings.

  • Establishes you as an authority in your industry: When readers engage with your content, you want to position yourself as an authority within your industry. You don't need to be the largest or most successful company, but it's crucial that your audience sees you as a reliable source of information. Evergreen content serves as enduring proof of your expertise. This trust extends to your business as a whole, making potential customers more likely to have confidence in your products and services.

  • Generates new leads: To achieve profitability and business growth, making sales is essential, which begins with generating leads and converting them into customers. By crafting content that drives increased traffic to your website, you enhance your ability to generate leads. Evergreen content is particularly beneficial in this regard, as it helps build trust in your business over time. The more legitimate leads you gather, the greater your chances of nurturing these leads into eventual sales.

If the thought of creating evergreen content is stressing you out, let us help out. We know how to create engaging and SEO-friendly evergreen content your customers will love. Just shoot us an email and we’ll take care of the rest!

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