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Strategy & Insights: Up Close

Is Pinterest Still Interesting in 2024? Here’s How To Generate Brand Buzz on This Social Media Site




Pinterest is the middle child of social media. Not as trendy as its younger sibling, Tik Tok, and not making headlines like its elders YouTube and Facebook. But Pinterest should definitely be on your radar if you’re looking to make a splash with your brand’s eye-catching images and videos. 


For anyone looking to expand their brand or business on Pinterest, adapting to current trends through these strategies and content topics could prove beneficial. Here are five ideas to keep in mind when you’re putting together your Pinterest boards. 


Interactive Video Pins


It's common knowledge that video content holds the crown on all social media platforms, and Pinterest is no exception. Video Pins serve the same purpose as regular pins, but they're in video format. They still show up on the standard Pinterest feed. Video pins offer a fantastic opportunity to showcase your products, offer a sneak peek behind your brand, provide reviews, or utilize your user-generated content (UGC).


Infographics, Guides and How-To Tutorials


Pinterest is often the go-to place for individuals wanting to pick up a new skill, explore a fresh interest, or embark on a creative venture. By offering tutorials and step-by-step guides, you can connect more deeply with your intended audience and become a valuable resource on the platform.


Moreover, visually captivating infographics can efficiently deliver a wealth of information. This is where the importance of conducting keyword research on Pinterest comes into play, to comprehend the themes your audience is searching for.


User-Generated Content


User-Generated Content (UGC) refers to any content that's created and shared by fans, customers, or unofficial advocates of a brand. This includes videos, images, reviews, blog posts, texts, live streams, etc. UGC is helping businesses advertise their products without investing heavily in conventional marketing or advertising strategies.


This trend is expected to gain traction on Pinterest in 2024, as users appreciate reviews originating from outside the brand itself. Pinterest, known for its creative content sharing, is an excellent platform for distributing UGC. Numerous UGC creators are using Pinterest to endorse their affiliate marketing products, which benefits both the content creator and the associated brand.


Old-School Content


Nostalgia is more than just a fad, and the retro aesthetic is currently trending. This trend enables brands to bring a touch of funkiness to their graphics, image  and creations. Even though this may not be suitable for all platforms, Pinterest serves as the perfect testing ground for these new creatives.


Eco-Friendly Brands


The environmental impact of a brand significantly influences consumer purchasing decisions. Buyers are increasingly inclined towards brands that prioritize sustainability. While this might manifest differently across brands, educating customers on waste reduction, showcasing eco-friendly products, or offering sustainable alternatives are excellent starting points.


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