Why Your Pet Business Needs To Be On Pinterest

Considering that over half of the purchases are influenced by a pin on Pinterest, this underutilized platform could become a significant marketing tool for your pet brand.

Given the unique advantage of your business in the pet industry, incorporating this platform into your digital marketing strategy could be a highly tailored and beneficial move.

Below are the reasons for considering this social media site for your business or brand.

Turning browsers into buyers

Pinterest's unique feature of linking an image directly to a sales platform simplifies tracking sales from pins. This platform stands out in its potential to transform casual browsers into active purchasers.

Consider Pinterest as a lifestyle image search engine similar to Google. It enables customers who may not be aware of your pet brand to discover your images on Pinterest and make direct purchases. So, why not leverage this efficient platform?

Active engagement among Pinterest users

Pinterest has always been a platform characterized by high engagement. Users often share pins thousands of times, which is beneficial for your brand. It increases the likelihood of your products gaining visibility and attracting clicks, all thanks to the sharing culture that Pinterest encourages. Moreover, these pins can be shared across various platforms. This means that your brand's presence on Facebook, Twitter and your website can be amplified simply by distributing a single pin.

Related read: Here’s How To Generate Brand Buzz on Pinterest

Pins improve your SEO

Remember, the more intriguing links you have pointing back to your website, the better your search engine ranking. This is where Pinterest shines, as each pin is a direct link back to the image source, which is your website, thereby significantly boosting your SEO.

Therefore, image searches could attract more visitors to your site!

Pinterest users like to engage

Pinterest is a platform that fosters high user engagement levels. Users frequently share pins, potentially leading to thousands of re-shares. This is highly beneficial for your brand as it increases the likelihood of your products being noticed and interacted with, thanks to the sharing culture prevalent on Pinterest.

Moreover, these pins can be shared across different platforms. This means your Facebook, Twitter and website can also gain exposure through a single pin.

Need some help setting up your Pinterest boards? Let us help! We love Pinterest and want to leverage this social media site to send traffic your way. You can reach out to us by sending an email our way.