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Strategy & Insights: Up Close

6 Ways Your Pet Brand Can Use Video to Boost Sales

Wondering how online videos can help boost pet product sales? Check out these six ideas to incorporate videos into your digital marketing strategy.



Video is one of the most powerful forms of content, allowing brands to capture and maintain their visitors' attention. You're missing out on potential sales if you're not using video in your marketing efforts yet. Here are six proven methods on how you can start boosting sales with video:


1. Educate your customers with product videos


Product videos are a great way to show off your products or services. These short videos offer helpful information (such as product features and benefits), address common questions, or show how a product can benefit the consumer. They can provide consumers with new ways to use or set up a product (more on this below), giving them more insight into how they could benefit from purchasing your product.



2. Demonstrate with "How-To" videos

96% of people have watched an explainer video to learn more about a product or service. And 79% said they’ve been convinced to buy or download a piece of software or app by watching a video. (Wyzowl)

How-to videos ("explainers") are a great way to clarify the use of the product and help customers understand any confusing product or service aspects. They can also serve as an effective marketing tool by assisting customers to fix any problems before giving feedback on the site, thus mitigating any potential negative reviews from happening!


3. Showcase user-generated content (UGC)


A report titled "Bridging the Gap: Consumer & Marketing Perspectives on Content in the Digital Ageby Stackla found that 79% of people say user-generated content (UGC) highly impacts their purchasing decisions (up from 60 percent in 2017), while only 13 percent say content from a brand is impactful. (Businesswire)


One of the most significant advantages of showcasing UGC is its natural capability to nurture trust through social proof. Many people prefer content from unsponsored sources because it seems more relatable, spontaneous, and trustworthy, resulting in consumers paying more attention to videos shared by other users.


UGC is a powerful marketing tool for driving purchases and followers. Your pet brand can leverage this power via influencer marketing. You can learn more about the influencer economy here.


4. Humanize your brand with behind the scenes (BTS) footage


There's a wealth of brand value in BTS content, as it enables companies to forge a unique bond of authenticity and trust with their audience. It's a way to make your audience feel truly special, offering them an intimate glimpse into your company and a deeper understanding of what sets your business apart. This personal connection aligns seamlessly with the sense of community fostered by social media, allowing your audience to truly experience your brand's personality.


The demand for online video content will only grow in the coming years, especially among younger generations. If you still need to create videos as part of your marketing strategy, it's time to start. And if you are producing videos but haven't yet seen the sales benefits you were hoping for, it may be time to rethink your approach.


5. Generate leads with video landing pages


Adding videos on a landing page is an effective tactic to increase lead conversions because they add a personal touch and trigger the psychology of human emotion in a way that words simply cannot.

Putting a video on your landing page could increase conversions by 80% and, if that video explains your product or service, 74% of consumers will watch it before purchasing. (Builderfly)

The video on your landing page could be a product explainer video, a customer testimonial, or a video sales letter. Consider it a virtual pitch to catch people's attention and illustrate your value. If executed properly, it can do wonders for your conversions.


6. Create videos ads

Video advertising is promotional content that plays before, during, or after streaming. It offers marketers a powerful way to connect customers to their brand using relatable imagery that engages users.


When creating video ads, it's important to remember that you are competing to stop a user from scrolling through your content.

The good news is that the pet industry has the advantage of creating eye-catching content because adorable animals are the stars of our ads! Just be aware of other factors that draw customers to your post, such as video production quality and post copy. Both are just as important when measuring the effectiveness of getting customers to watch your ad.


With today’s advances, you can now take these ads and place them across the web and social to engage with your target customers, no matter where they go online.


Conclusion


The demand for online video content is growing. If you're not already creating videos, it's time to start. And if you're making videos but haven't seen the sales benefits you were hoping for, it's time to reconsider your approach. Our team of experts at ReelPaws has been working with pet brands for over ten years and can help you create engaging and compelling videos that deliver results. Contact us today to learn more.

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