top of page

Strategy & Insights: Up Close

Why Your Pet Brand Should Be On TikTok

TikTok's eCommerce solutions blend entertainment and interactive shopping, resulting in an innovative and cost-efficient alternative to grow your audience, build your brand's voice, and drive sales.

Person holding iphone with a TikTok logo screen

It’s no secret that TikTok is becoming hard to ignore for brands of all sizes, making it a great tool to promote products and services by making easy, lighthearted, and fun 15-second to three-minute video clips.


TikTok's eCommerce solutions blend entertainment and interactive shopping, resulting in an innovative and cost-efficient alternative to grow your audience, build your brand's voice, and drive sales.


Social shopping is a perfect move for business on TikTok since shopping is a natural behavior of TikTok users, (Insider Intelligence, 2022). Brands that already have a TikTok presence are a step ahead in taking advantage of this valuable opportunity to reach global audiences who are already looking to buy the products and solutions their companies offer.


Pets are popular on TikTok, and your brand can benefit from being part of this trend, and here we share 5 ways in which your pet brand can leverage TikTok power.


1. IN-APP SHOPPING

TikTok has emerged as a powerful social commerce tool at a time when eCommerce has become a heightened expectation among consumers. In 2020, TikTok surveyed users and found that the app inspired more than half of them to shop even when they were not planning it.


70% of TikTokers say they’ve discovered new products and brands on the platform that fit their lifestyles and almost half of TikTok users tell they bought something they saw in the app. (TikTok, 2022)

For instance, the famous shopping hashtag #TikTokMadeMeBuyIt had gained more than 23 billion views (and counting!) as of September 2022.


TikTok makes it possible for consumers to shop directly on the app, with the launch of in-app shopping. This represents a considerable business opportunity for brands who are looking for cost-efficient ways to connect directly with current and potential customers.


2. TIKTOK SHOPPING ADS


As explained by TikTok:

“Shopping Ads is a simpler, smarter, and more advanced ad solution that helps brands meet shoppers wherever they are in the purchase journey, sparking demand and boosting sales. It’s a three-in-one solution with new formats to adopt and combine:

  • Video Shopping Ads,

  • Catalog Listing Ads, &

  • LIVE Shopping Ads

These ad solutions present new pathways to reach customers, opening the scope of creative possibilities for marketers who now can add another potentially valuable sales channel to the marketing mix.


3. RAISE GLOBAL BRAND AWARENESS


TikTok is used in over 150 different countries which makes it an effective platform for connecting with new audiences worldwide. Recent research has also found that:

  • 93% of users have taken action after viewing a TikTok video

  • TikTok users are 1.5x more likely to immediately go out and buy something they discovered on the platform compared to other platforms’ users

  • TikTok users are engaged consumers who are 2.4x more likely than other platform users to create a post and tag a brand after buying a product and 2x more likely to comment or DM a brand after making a purchase.

  • 57% of users agree that TikTok inspired them to shop even when they weren’t looking to do so


TikTok is for discovery. And consideration. And conversions. And customer loyalty too. (TikTok, 2022)


4. INFLUENCER MARKETING

TikTok allows and encourages brands to take advantage of user-generated content. In TikTok's world, raw material performs better, that’s because polished videos are perceived as ads and we know how users tend to skip ads whenever possible.


Because of the low production cost involved in the making of TikTok videos, your brand comes across as more authentic and engaging to customers. In addition, partnering with influencers on TikTok is cheaper than on other social media platforms.


Partnering up with TikTok Creators can enhance your video feed by letting them tell the story of your brand from their fresh perspective. An exceptional example of how pet brands are tapping into profitable partnerships with TikTok creators is the Farmer's Dog success story.

By following TikTok's best practices and scaling spend, The Farmer's Dog has consistently improved its CPAs - reducing them by 62%. The brand was also able to increase its conversion rate by 5% in just two months.

Before your company decides to run a partnership with TikTok Creators, keep an eye on some critical indicators, including creators’ capacity for brand alignment, healthy engagement rate, and creating content that naturally blends into TikTok culture and style.


5. REAL-TIME ANALYTICS


Insights available to TikTok Business accounts can inform you from when you post to what you post.

Recently TikTok launched its real-time analytics feature for business accounts. These analytics help you track your profile's performance, understand your audience demographic, and more. 


TikTok analytics give you tools to improve the content you’re posting, and in turn, improve your business by boosting conversion rates.

 

One thing is for sure: the benefits of TikTok for business are multiple you just need to have a clear vision of what they are and how to make them work for your brand. Here at ReelPaws, we craft profitable digital marketing strategies that boost sales. We bring together top-notch marketing minds, serious commercial photography, video production capabilities, and pet expertise, all under one roof.


Reach out through our website to find out how ReelPaws can help your brand!




コメント


bottom of page