Elvira AcostaApr 184 minFour-Day Workweek to Boost ProductivityThe shorter workweek creates happier, and more efficient, employees. In addition, a 4-day workweek can be a great recruitment tool.
Elvira AcostaOct 11, 20224 minWhy Your Pet Brand Should Be On TikTokPets are popular on TikTok and here we share 5 ways in which your pet brand can leverage TikTok power.
Nathan DziekanOct 26, 20215 minHeed the Call: Best Practices for Effective Call To Action ButtonsCall to action buttons, or CTAs, are one of the most useful tools marketers have at their disposal
Nathan DziekanApr 9, 20214 minPowerful Ways to Use Color Psychology in Your Branding and MarketingThe first step to building a color strategy for your brand or website is to understand how important color is to consumer behavior
Andrea FischettiJan 17, 20213 minThird Time's the Charm for Petco? Petco Shares Soar in Recent IPO but the Future is Still UncertainRecently renamed Petco Health and Wellness Co., this is Petco’s third time going public since its debut in 1965
Andrea FischettiNov 12, 20203 minThe Pandemic Can't "Paws" the Pet IndustryThe pet industry is booming during the pandemic which makes it a great opportunity to revisit brand marketing funnels and messaging.