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Pet Industry Strategic Insights & Market Intelligence Hub
Market Intelligence for the Modern Pet Brand
Stay ahead of the curve with expert commentary from the ReelPaws ecosystem. We merge 15+ years of pet industry expertise with real-time insights from our in-house production studio and global casting database. Discover the trends, tactics, and creative benchmarks defining the next generation of pet and veterinary marketing.


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Why Your Pet Business Needs To Be On Pinterest
Considering that over half of the purchases are influenced by a pin on Pinterest, this underutilized platform could become a significant...
Amy Tokic
May 18, 20242 min read


3 Emerging Trends of Live eCommerce You Need to Watch
In this article, we share three future trends in Live eCommerce

Andrea Fischetti
May 15, 20242 min read


Why Does Your Pet Brand Need A Blog?
Driving traffic to your blog is an ongoing project. There are so many reasons why your pet brand needs a blog - we’re going to go over...
Amy Tokic
May 10, 20242 min read


Pet Talent at ReelPaws
Here at ReelPaws, pets are our business! We have had the pleasure of working with over 3,000 animals while creating our award-winning conten

Andrea Fischetti
May 6, 20242 min read


Is Pinterest Still Interesting in 2024? Here’s How To Generate Brand Buzz on This Social Media Site
Pinterest is the middle child of social media. Not as trendy as its younger sibling, Tik Tok, and not making headlines like its elders...
Amy Tokic
Apr 29, 20242 min read


Livestream eCommerce: Shopping That Drives Conversions
Live commerce is changing the future of retail marketing. It combines online shopping, live video, and consumer participation in one.

Annalise Nassani
Apr 25, 20243 min read


New Industry Report Says Gen Z Pet Parents the Ones to Watch
The American Pet Products Association (APPA) recently reported that total pet industry expenditures in the U.S. hit $147 billion in 2023, with steady annual growth projected up to 2030. The release of this financial data coincided with the unveiling of the APPA's first quarterly report of the year, titled "State of the Industry: Strategic Insights from the National Pet Owners Survey 2024".
Amy Tokic
Apr 22, 20242 min read


Four-Day Workweek to Boost Productivity
The shorter workweek creates happier, and more efficient, employees. In addition, a 4-day workweek can be a great recruitment tool.

Elvira Acosta
Apr 18, 20244 min read


10 Best Social Media Practices to Elevate Your Brand in 2023
The best practices for your social media strategy are actionable insights your pet brand can adopt to ensure business growth during 2023.

Elvira Acosta
Feb 14, 20235 min read


Top 5 Digital Marketing Trends in 2023
From user-generated content to artificial intelligence applied to day-to-day marketing tasks, check out these digital marketing trends.

Elvira Acosta
Jan 17, 20233 min read


What Makes Great Digital Ads
In this article, we share good common practices to craft effective digital ads that will help you achieve your company's marketing goals.

Elvira Acosta
Dec 19, 20224 min read


Fighting Inflation Through Digital Marketing
In this article we share some digital marketing recommendations to consider to drive marketing effectiveness to combat inflation.

Elvira Acosta
Nov 10, 20224 min read
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